In 2025, TikTok isn't just about dance challenges and fun videos; it's a veritable goldmine for creators and businesses aiming to monetize their digital footprint. From the TikTok Creator Fund USA to cutting-edge features like TikTok Shopping USA and TikTok Series USA, the platform offers a plethora of monetization avenues. Whether you're diving into TikTok Brand Deals, harnessing TikTok Affiliate Marketing, or collecting TikTok Live Gifts USA, there's a pathway for every content creator. Here, we'll explore the most lucrative strategies for earning money on TikTok USA, focusing on essentials like TikTok Advertising USA and how to thrive as a TikTok Influencer USA. Ready to make TikTok your cash cow? Let's dive in!
Understanding TikTok's Monetization Landscape in the USA
TikTok has transformed from an entertainment app to a financial powerhouse, offering numerous ways to make money in the USA. Its exponential growth and expanding user base provide an ideal environment for creators to cash in on their creativity.
Overview of TikTok's Growth in the USA
Since its inception, TikTok has seen an astronomical rise in the USA, with millions now engaging daily. Its unique algorithm allows even newcomers to gain massive traction, making it an accessible platform for monetization.
Why TikTok Is a Lucrative Platform for Creators
TikTok's diverse monetization methods include-
TikTok Creator Fund USA- Get paid based on video views and engagement.
TikTok Brand Deals- Collaborate with brands for sponsored content.
TikTok Affiliate Marketing- Earn commissions by promoting products.
TikTok Shopping USA- Directly sell products within the app.
TikTok Series USA- Charge for exclusive video content.
TikTok Live Gifts USA- Receive virtual gifts during live streams that convert to cash.
These avenues make TikTok a prime destination for creators to monetize their talents effectively.
TikTok Creator Fund USA: How to Qualify and Earn
The TikTok Creator Fund USA is a game-changing opportunity for content creators to earn directly from their videos. It’s an initiative by TikTok to reward creators for their engagement and popularity, allowing them to turn their creativity into a steady income. Let’s explore how you can qualify, how much you can earn, and the best tips to maximize your earnings in 2025.
Eligibility Criteria for the TikTok Creator Fund in the USA
To join the TikTok Creator Fund in the USA, you need to meet specific requirements-
Age Requirement- You must be at least 18 years old.
Residency- You need to reside in the USA or other supported regions.
Follower Count- A minimum of 10,000 followers is required.
Video Views- You must have at least 100,000 video views in the last 30 days.
Content Compliance- Your content should follow TikTok’s Community Guidelines and Terms of Service.
Once you meet these criteria, you can apply for the fund through the app, and TikTok will review your account to determine your eligibility.
How Much Can You Earn From the Creator Fund?
Earnings from the TikTok Creator Fund depend on factors such as views, engagement, and the overall performance of your videos. On average, creators earn between $0.02 to $0.04 per 1,000 views, though this can vary based on the audience demographics and content type. For instance-
A video with 1 million views could earn anywhere from $20 to $40.
Regular viral content can significantly increase your monthly income.
While the fund itself may not be the highest-paying option, it’s a great starting point for creators to monetize their presence.
Tips to Maximize Your Earnings From the Fund
Post Consistently- Regular uploads keep your audience engaged and increase your chances of hitting higher view counts.
Focus on Quality Content- High-quality, engaging, and original content is more likely to go viral and attract more views.
Leverage Trends- Participate in trending challenges and use popular sounds to increase your video’s reach.
Engage With Your Audience- Respond to comments, host live streams, and encourage followers to interact with your content.
Optimize Posting Times- Post when your audience is most active to maximize engagement and visibility.
The TikTok Creator Fund USA is an excellent stepping stone for creators looking to monetize their passion and grow their income streams. By meeting the eligibility criteria and implementing smart strategies, you can unlock the full potential of this exciting program.
Securing Brand Deals on TikTok
Brand deals are among the most lucrative ways to monetize your TikTok presence. By collaborating with brands, creators can earn significant income while promoting products and services that align with their content. Here’s how you can attract brands, explore successful collaborations, and negotiate your first deal like a pro.
How to Attract Brands for Collaborations
Build a Niche-Focused Profile- Brands look for creators with a clear niche and engaged followers. Whether it’s fashion, fitness, or tech, establish yourself as an expert in your chosen category.
Create High-Quality Content- Showcase your creativity and storytelling skills with professional-looking videos that highlight your ability to represent brands effectively.
Engage With Your Audience- Regular interaction with your followers—through comments, Q&A sessions, or live videos—demonstrates your influence and builds trust.
Showcase Your Value- Highlight your engagement rates, video views, and audience demographics in a well-prepared media kit to present to potential brands.
Tag Brands in Your Posts- When you feature a product or service you love, tag the brand. This increases visibility and shows brands how you can naturally integrate their offerings into your content.
Examples of Successful Brand Partnerships in the USA
Charli D'Amelio and Dunkin'- Charli’s collaboration with Dunkin’ led to the launch of a custom drink on their menu, driving massive sales and engagement.
Addison Rae and American Eagle- Addison’s partnership showcased her as the face of the brand, helping it connect with Gen Z audiences.
Brittany Broski and Crocs- The humorous TikTok star created viral campaigns for Crocs, blending her comedic style with the brand’s identity.
These examples highlight how creators who align with a brand’s values and aesthetic can drive impactful campaigns.
Negotiating Your First Brand Deal
Understand Your Worth- Research industry rates for TikTok influencers with a similar following. Platforms like Social Bluebook can help estimate your value.
Be Transparent About Deliverables- Clearly outline what you’ll provide, such as the number of videos, content type, and posting schedule.
Ask for a Contract- Ensure all terms, including payment, deadlines, and usage rights, are documented to avoid misunderstandings.
Negotiate Beyond Cash- Consider requesting additional perks like free products, affiliate opportunities, or exclusive partnerships.
Track Performance Metrics- Highlight your past performance with metrics like engagement rates and reach to justify your rates during negotiations.
Securing brand deals on TikTok is not just about having a large follower count; it’s about building genuine connections and proving your value to potential collaborators. By focusing on quality, engagement, and professional negotiation, you can unlock the full potential of TikTok as a platform for lucrative partnerships.
TikTok Affiliate Marketing in the USA
TikTok Affiliate Marketing has emerged as a powerful way for creators to earn commissions by promoting products and services. By integrating affiliate links into engaging content, you can generate income based on purchases made through your recommendations. Here’s how to set up affiliate marketing on TikTok and ensure success with best practices for using affiliate links.
Setting Up Affiliate Marketing on TikTok
Join Affiliate Programs- Start by signing up for affiliate programs like Amazon Associates, ShareASale, or Commission Junction. Many brands also offer direct affiliate opportunities.
Select Relevant Products- Choose products that resonate with your niche and audience. For example, a fitness influencer could promote workout gear, while a beauty creator might focus on skincare products.
Shorten Affiliate Links- Use tools like Bitly or Linktree to create clean, clickable links. TikTok doesn’t allow direct clickable links in video captions, so adding them to your bio or using a link aggregator is essential.
Optimize Your TikTok Bio- Update your bio with a compelling call-to-action (e.g., "Shop my favorite products here!") and include your affiliate link.
Best Practices for Affiliate Links Within TikTok Content
Disclose Your Partnership- Stay transparent with your audience by including disclaimers like #ad or #affiliate in your video description to maintain trust.
Focus on Authentic Recommendations- Only promote products you genuinely believe in. Audiences value honesty and are more likely to purchase if they trust your opinion.
Use Storytelling Techniques- Create relatable or entertaining narratives around the product. For instance, demonstrate how it solves a common problem or enhances your daily life.
Leverage TikTok Trends- Incorporate trending sounds, hashtags, and challenges into your affiliate content to boost visibility.
Add Call-to-Actions (CTAs)- Encourage viewers to visit your bio link or shop the product with CTAs like “Check the link in my bio for exclusive deals!”
Analyze Performance- Track clicks, conversions, and engagement to understand what’s working and refine your strategy over time.
TikTok’s visually dynamic and fast-paced platform makes it an ideal space for affiliate marketing. By setting up your links thoughtfully and following these best practices, you can tap into TikTok's massive audience and turn your influence into a reliable income stream in the USA.
Selling Products via TikTok Shopping USA
With the rise of TikTok Shopping USA, creators and businesses can now sell products directly on the platform, making it a game-changer for e-commerce. By setting up a TikTok Shop and naturally integrating products into your content, you can reach a wider audience and boost your sales. Here’s how to get started and maximize your success.
How to Set Up a TikTok Shop
Create a TikTok Business Account- Switch to a business account if you haven’t already. This allows you to access TikTok’s e-commerce features.
Register for TikTok Shopping- Visit the TikTok Seller Center and sign up using your business details. Provide essential information like your tax ID, business name, and bank account details.
Upload Your Products- Add your products to the TikTok Shop catalog. Ensure you include high-quality images, detailed descriptions, and competitive pricing.
Connect an E-commerce Platform- If you already use platforms like Shopify, you can integrate your store with TikTok Shopping for seamless inventory and order management.
Promote Your TikTok Shop- Use TikTok’s tools like product tags and live shopping events to showcase your products to your followers.
Integrating Products Into Your Content Naturally
Create Demonstration Videos- Show your product in action, highlighting its key features and benefits. For example, a skincare creator might share a step-by-step routine using their products.
Tell a Story- Use storytelling to make your product relatable. Share how it solved a problem or improved your life, making the content feel authentic.
Leverage Trends- Incorporate trending challenges, music, or hashtags to seamlessly feature your product without making it seem like a hard sell.
Use TikTok Shopping Features- Add product links to your videos so viewers can shop directly. You can also host live shopping events where you demonstrate products and answer audience questions in real-time.
Collaborate With Influencers- Partner with TikTok influencers who align with your brand to promote your products to their engaged audience.
Engage With Your Audience- Encourage viewers to ask questions about your product in the comments and reply with informative and helpful responses.
TikTok Shopping USA bridges the gap between content and commerce, offering a unique opportunity for sellers to thrive. By setting up your TikTok Shop effectively and integrating your products creatively into your videos, you can transform your TikTok presence into a profitable sales channel.
TikTok Series: Premium Content for Passive Income
TikTok’s innovative Series feature allows creators to offer premium, exclusive content that followers can purchase, unlocking a new way to generate passive income. If you’re looking to turn your expertise or creativity into a revenue stream, here’s everything you need to know about TikTok Series, including how to create and price your content.
What Is TikTok Series?
TikTok Series is a monetization tool that lets creators sell a collection of premium videos directly to their audience. Each Series can include up to 80 videos, with a total duration of 20 minutes per video, offering a more in-depth content experience than standard TikTok clips. This feature is ideal for creators in niches like education, fitness, cooking, or any area where detailed tutorials or insights are valuable.
Why Choose TikTok Series?
Provides a steady stream of passive income.
Allows you to share detailed, high-value content that your audience is willing to pay for.
Strengthens your connection with your audience by offering them exclusive access
How to Create and Price Your Series Content
Identify Your Niche and Audience Needs-
Analyze what your followers value the most. For instance, fitness creators might offer workout programs, while artists could share advanced tutorials.
Ensure your content is unique and offers actionable value.
Apply for TikTok Series-
Head to the Creator Tools section in the TikTok app and check if you’re eligible for TikTok Series. Eligibility may vary, so ensure your account meets the platform’s requirements.
Plan Your Series Content-
Structure your Series into a clear, logical progression. For example, if you’re a chef, create a cooking course that starts with basic techniques and progresses to advanced recipes.
Focus on creating high-quality, engaging, and professionally edited videos.
Set the Right Price-
Research pricing strategies within your niche. Most TikTok Series are priced between $5 and $50, depending on the content’s value and exclusivity.
Consider offering promotional discounts initially to attract buyers.
Promote Your Series-
Use regular TikTok videos to tease the value of your Series. For example, share short clips or previews to entice your audience.
Add a clear Call-to-Action (CTA) in your captions, such as “Unlock my exclusive tutorials through my TikTok Series!”
Engage With Buyers-
Thank your buyers and encourage them to leave feedback. Positive reviews can attract more customers.
Respond to questions or comments to build trust and encourage repeat purchases.
By leveraging TikTok Series, you can transform your expertise into a scalable source of passive income. With thoughtful planning, quality content, and effective promotion, this tool can significantly enhance your TikTok monetization strategy in the USA.
Leveraging TikTok Live Gifts
TikTok Live Gifts have become a popular way for creators to earn directly from their audience while streaming live. This interactive feature allows viewers to send virtual gifts during a live session, which can be converted into real money. By creating engaging and entertaining live content, you can build stronger connections with your followers and monetize your TikTok presence effectively.
What Are TikTok Live Gifts?
TikTok Live Gifts are virtual tokens that viewers purchase using TikTok coins and send to creators during live streams as a gesture of appreciation. Each gift holds a monetary value that creators can redeem as earnings. Gifts range from simple emojis like hearts to more elaborate and expensive animations like "Lion" or "Universe."
Why TikTok Live Gifts Are Valuable-
They offer a direct way to monetize your live streams.
They build a deeper connection with your audience through real-time interactions.
They motivate creators to create high-quality live content regularly.
Strategies to Engage Viewers During Live Sessions
Choose the Right Time to Go Live
Analyze when your audience is most active and schedule your live sessions accordingly. Use TikTok Analytics to determine peak engagement times.
Plan Your Live Content
Prepare an outline of what you’ll discuss or showcase during the live session. For instance, a makeup influencer could conduct a live tutorial, while a musician might perform a mini-concert.
Keep the session interactive by responding to comments and answering questions.
Encourage Gift Giving
Politely remind viewers about the Live Gift feature and how it helps support your content. Use phrases like, “Your support through gifts allows me to keep creating content for you!”
Recognize and thank viewers who send gifts during the session to encourage others to participate.
Host Challenges or Games
Keep your live sessions exciting by hosting fun activities. For example, ask viewers to send specific gifts to unlock the next segment of your live stream or a surprise reveal.
Promote Your Live Stream in Advance
Use your regular TikTok videos and other social media platforms to announce your live session. Add reminders and teasers to build anticipation.
Collaborate With Other Creators
Join live sessions with fellow TikTokers to attract a broader audience. Collaborative streams often result in higher engagement and more gifts.
Create an Inclusive Environment
Make your viewers feel valued by welcoming new joiners and addressing them by name. A warm and friendly tone encourages viewers to stay longer and engage more actively.
By leveraging TikTok Live Gifts, creators in the USA can unlock a reliable revenue stream while building a loyal fanbase. With consistent engagement and entertaining live sessions, you can make the most out of this interactive feature and grow your TikTok earnings.
TikTok Influencer Marketing and Sponsored Content
TikTok’s dynamic and highly engaging platform has made it a goldmine for influencers and brands. By mastering the art of TikTok Influencer Marketing and creating compelling sponsored content, you can monetize your creativity and build long-term partnerships with brands. Here's how you can become a TikTok influencer in the USA and pitch effectively to secure sponsorships.
How to Become a TikTok Influencer in the USA
Identify Your Niche
Focus on a specific niche that aligns with your passion and expertise, such as fashion, fitness, tech, or travel. A defined niche helps attract a targeted audience and makes you more appealing to brands.
Create Authentic and Engaging Content
Consistency and creativity are key. Post high-quality videos regularly, leveraging trending challenges, sounds, and hashtags.
Engage with your audience by responding to comments, hosting live sessions, and asking for their feedback.
Grow Your Follower Base
Use TikTok Analytics to understand your audience’s preferences and refine your content strategy.
Collaborate with other TikTok creators to tap into their audience and expand your reach.
Establish a Personal Brand
Maintain a consistent theme, tone, and style in your videos to make your content recognizable.
Share your unique story or perspective to build a loyal fanbase and stand out as an influencer.
Build Credibility
Brands prefer influencers who are genuine and trustworthy. Avoid fake followers or inauthentic engagement tactics, as these can harm your reputation and chances of collaboration.
Types of Sponsored Content and How to Pitch to Brands
1. Types of Sponsored Content
Product Placements- Showcase a brand’s product within your TikTok video in a natural and relatable way.
Dedicated Videos- Create a video entirely focused on promoting the brand or its products.
Challenges and Hashtag Campaigns- Partner with brands to promote their custom hashtags or challenges, encouraging audience participation.
Affiliate Links- Share unique links or codes that reward you with a commission for every sale generated through your promotion.
Sponsored Live Streams- Promote products or services during a live session, interacting with viewers in real time.
2. How to Pitch to Brands
Research the Brand- Understand their products, target audience, and marketing goals. Ensure your audience aligns with their objectives.
Create a Media Kit- Showcase your TikTok stats, audience demographics, and past collaborations. Highlight why you’re a perfect fit for their campaign.
Draft a Personalized Pitch-
Introduce yourself and your niche.
Highlight your engagement metrics (views, likes, and comments) and how they align with the brand’s goals.
Propose specific content ideas tailored to the brand, e.g., “I’d love to create a fun unboxing video of your product and integrate it into a trending TikTok challenge.”
Follow Up Professionally- If you don’t get a response initially, send a polite follow-up email to reiterate your interest.
Pro Tip:- Use TikTok’s Creator Marketplace to connect directly with brands looking for influencers in your niche.
By focusing on authenticity and aligning your content with brand goals, you can build a successful career as a TikTok influencer in the USA, leveraging sponsored content to maximize your earnings while maintaining creative freedom.TikTok Advertising USA: Boosting Your Reach
TikTok’s advertising platform offers a powerful way for creators and businesses in the USA to promote content, expand reach, and connect with their target audience. Whether you’re a creator looking to grow your following or a business aiming to increase sales, TikTok Ads can be your secret weapon. Here’s an overview of TikTok Ads and tips to leverage the platform effectively.
Understanding TikTok Ads
TikTok Ads are designed to help creators and brands reach the platform’s massive audience through paid campaigns. They appear seamlessly within the app, often mimicking organic content, which makes them less intrusive and more engaging.
Types of TikTok Ads
In-Feed Ads- These appear as users scroll through their “For You” page, blending with organic videos.
TopView Ads- Displayed at the top of the feed when users open the app, ensuring maximum visibility.
Branded Hashtag Challenges- Encourage user-generated content by creating a custom hashtag campaign.
Branded Effects- Custom AR filters and effects that users can apply in their videos.
Spark Ads- Boost your existing organic content for greater visibility and engagement.
Why TikTok Ads Work
They target a highly engaged, younger audience.
The algorithm ensures ads are shown to the right people, based on interests and behavior.
They combine creativity and precision, making them effective for both creators and businesses.
How to Use TikTok's Ad Platform for Content Promotion
Set Up a TikTok Ads Account
Visit the TikTok Ads Manager and sign up for an account.
Define your advertising objective, such as driving traffic, generating leads, or boosting app installs.
Understand Your Target Audience
Use TikTok’s detailed audience segmentation tools to define demographics, interests, and behaviors.
Analyze your current followers and identify the type of content they engage with the most.
Create Compelling Ad Content
Keep your ads short, dynamic, and aligned with trending TikTok styles.
Use authentic storytelling to connect with your audience. For example, show how your product fits naturally into everyday life.
Add music, captions, and visuals to grab attention within the first few seconds.
Leverage TikTok’s Ad Features
TikTok Pixel: Track conversions and measure the effectiveness of your campaigns.
Automated Creative Optimization- Let TikTok test multiple combinations of your video, text, and music to find the best-performing ad.
A/B Testing- Experiment with different ad styles and formats to understand what resonates with your audience.
Promote Your Best Content
Boost organic posts that have already shown good engagement to maximize their reach through Spark Ads.
Ensure the promoted content aligns with your goals, whether it’s follower growth or product sales.
Track and Optimize Performance
Monitor metrics like impressions, click-through rates (CTR), and conversions using TikTok Ads Manager.
Adjust targeting, budget, and content based on the performance data to optimize your campaigns.
Pro Tip:- Keep your content lighthearted, creative, and relatable to match TikTok’s vibe.
By utilizing TikTok Advertising in the USA, you can amplify your content’s visibility, connect with new audiences, and achieve measurable success. Whether you’re a creator or a business, TikTok Ads offer endless possibilities to grow and thrive on the platform.
SEO Tips for Your TikTok Content to Rank on Google
While TikTok is primarily a social media platform, optimizing your content for search engines can help increase its visibility beyond the app. By applying some SEO strategies to your TikTok videos, you can rank your content on Google and other search engines, driving even more traffic and engagement. Here’s how to effectively optimize your TikTok content for both TikTok’s algorithm and Google’s search results.
Using Keywords in Video Titles, Descriptions, and Hashtags
1. Optimize Your Video Title
The title of your TikTok video is one of the first things both TikTok’s algorithm and Google will assess. Make sure to include relevant keywords that describe your content and what users might be searching for.
Keep it short, engaging, and clear. Use keywords naturally without overstuffing to ensure it’s still appealing to viewers. For example, if your video is about "TikTok monetization strategies," include this phrase in your title to target that search term.
2. Write a Detailed Video Description
Include a keyword-rich description that provides context to your video. This is not only useful for TikTok’s algorithm but also helps Google understand what your video is about.
Aim for at least 150-200 characters in your description, and naturally integrate keywords related to your niche. For example, you could mention "TikTok monetization tips" or "how to make money with TikTok USA" in your description.
3. Use Relevant Hashtags
Hashtags help categorize your content on TikTok, and they can also play a significant role in improving your video’s SEO. Use a mix of popular and niche hashtags that align with your content.
Include keywords as hashtags, like #TikTokMonetizationUSA or #MakeMoneyWithTikTok, to help your video surface in both TikTok and Google search results. Aim for around 5-10 hashtags per video.
The Importance of TikTok SEO for Broader Visibility
1. Boost Your Discoverability on Google
Google now indexes TikTok videos, meaning that well-optimized TikTok content can appear in Google search results. By including high-ranking keywords in your titles, descriptions, and hashtags, you increase the likelihood that your TikTok videos will show up when users search for related topics.
For example, if someone searches “how to make money with TikTok,” a well-optimized TikTok video on the same topic could appear on the first page of Google.
2. Improve Engagement and Retention
TikTok’s algorithm rewards videos that maintain high levels of engagement. By incorporating SEO strategies, you not only improve your chances of ranking on Google but also increase your chances of going viral on TikTok.
Engaging content that resonates with your audience is more likely to be shared, leading to increased visibility and reach.
3. Expand Your Reach Beyond TikTok
As TikTok grows in popularity, its content is increasingly appearing in search engine results, making it important to optimize your videos for both the platform and search engines. This can help you reach a broader audience, including people who may not even be active on TikTok but discover your content through Google.
Pro Tip:- Don't forget to encourage user interaction in your videos by asking questions or prompting viewers to like, comment, and share. More interaction can improve both your TikTok ranking and your chances of ranking on Google.
By applying these TikTok SEO tips, you can increase the chances of your content reaching both TikTok users and a broader audience on search engines like Google. Optimizing your titles, descriptions, and hashtags with relevant keywords is a simple yet effective way to boost your visibility and grow your audience.
Conclusion
In conclusion, TikTok offers a wealth of opportunities for creators in the USA to make money and turn their passion into a profitable venture. By exploring various monetization strategies, you can maximize your earning potential on the platform. Whether it's through the TikTok Creator Fund USA, securing brand deals, leveraging affiliate marketing, using TikTok Shopping, or engaging your audience with Live Gifts, there’s a monetization method to suit every type of creator.
Recap of Key Strategies to Make Money on TikTok USA
TikTok Creator Fund- Qualify and earn based on views and engagement.
Brand Deals- Partner with brands and negotiate sponsorships to boost your income.
Affiliate Marketing- Promote products and earn commissions by sharing affiliate links.
TikTok Shopping- Set up a shop and sell products directly through your TikTok content.
TikTok Series- Offer exclusive content to your followers for a subscription fee.
TikTok Live Gifts- Engage with your audience through live streams and earn virtual gifts.
TikTok Ads- Use TikTok’s advertising platform to promote your content and reach new audiences.
Encouragement to Start Your Monetization Journey
The time to start your TikTok monetization journey is now. With millions of users and multiple ways to earn, TikTok has proven to be a goldmine for creators who are willing to put in the effort. Focus on creating high-quality, engaging content, and explore the different revenue streams available. Remember, success won’t happen overnight, but with persistence and the right strategies, you can build a sustainable income and establish yourself as a prominent TikTok influencer in the USA. So, what are you waiting for? Start monetizing your TikTok content today and unlock your potential for success!
Frequently asked questions related to How to Make Money TikTok
- TikTok Creator Fund- If you meet the eligibility criteria, you can earn based on views and engagement, even with a smaller following.
- Brand Deals- Reach out to brands or join influencer platforms where brands seek micro-influencers for paid collaborations.
- Affiliate Marketing- Promote products using affiliate links in your videos and earn a commission for every sale made through your link.
- TikTok Live Gifts- Engage your followers through live streams and receive virtual gifts that can be converted into real money.
Remember, consistency and creativity can help you grow, and there’s potential to earn with even a modest follower base!
